This week marked another interesting milestone for Facebook. For the first time, they were included in the 2010 American Customer Survey Index E-Business Report. Facebook scored 64 out of 100. The reasons for this score, according to ForeSee Results CEO Larry Freed, are “privacy concerns, frequent changes to the website, and commercialization and advertising.”  To be fair to Facebook, I think that a lot of these concerns are unwarranted. Facebook is a business, so commercialization and advertising are inevitable. As Facebook grows, so are changes to the website. Truthfully, today’s Facebook is a much better format than it was in 2004, especially considering how much more content is on each profile, though every change to the user interface rallies thousands of users rejecting the changes.  I think the problem most people have boils down to the fact that Facebook today isn’t Facebook circa 2004, and for a lot of people, not the Facebook they signed up for initially.

When I signed up, I was able to post anything I wanted for my friends old and new to see, but most importantly, I could do so (seemingly) without consequence. Great hook for college kids, right? Then, employers started checking Facebook profiles: strike 1. Facebook later became open to high school students: BIG strike two, and in my opinion, the first time Facebook did something “uncool”. Eventually, Facebook became open to anybody and everybody, including mothers and grandmothers everywhere: strike 3; I’m out. But not really – I can’t leave Facebook. Professionally and socially, Facebook provides a service I can’t find anywhere else online, so I’m stuck with a measly profile and a handful of appropriate pictures.  Facebook has become a chore, not enjoyment.

I’ll admit that I’m skeptical of Facebook’s third-party applications (and privacy settings and open graph and Facebook for websites and…), so I’m not getting the full Facebook experience. But like I said earlier, that’s not the Facebook I signed up for. A lot of my peers share this sentiment and that score of 64 shows that it’s likely more than just my peers.  But, since there isn’t an alternative, we stay, unhappily, on Facebook. Scott Stratten of UnMarketing just wrote a great post about customer loyalty and how a company shouldn’t ignore loyal customers. Facebook has 500 million (unwillingly) loyal customers.  I think if a worthy alternative pops up on the web (here’s looking at you, Diaspora), Facebook would see how disloyal its users are when a mass exodus occurs. They can ask MySpace about that. Remember MySpace? They were a big deal in 2004…

Satisfaction isn’t low all over the web though. Google, Bing, and Yahoo received 80, 77 and 76 respectively in ForeSee Results survey. I think this shows customers still trust search. To most people, search hasn’t changed that drastically. From a search marketing perspective I can attest that search changes daily, sometimes so fast I work with my running shoes on. People love social media – I know I sure do – and it can offer a whole lot, but, at the end of the day, Search is an institution. There’s been great competition that has truly benefited users as search results are more fine-tuned for location, search history, etc. It will be a long time before Social Media can give me better, unbiased results for an inquiry than Search, and with Facebook’s current customer satisfaction, I don’t think they’ll be the powerhouse to take down Search.

Do you think Facebook will change the future of Search? Sound off in comments.

In the past five years, give or take, product placement has gone from carbonation to technology. We’ve had the Apple logo shoved down our throats so much so that every time I eat a granny smith, I think about how much I spent on my iMac – no regrets of course,  just high tech advertising at its best.

Before digital media, the sponsorship heavy hitters included Coca Cola, Budweiser and car dealerships. When Brad Pitt drinks it, we drink it. Now that search engines, subscription and social networking sites have become “products” in themselves, we are seeing more and more of their presence in commercials, feature films and on our favorite TV shows.  So, just how far away are we from hearing the words, “this broadcast is brought to you by Twitter?”

Living rooms across the country were astonished by this year’s Google ad during the Superbowl. Does Google.com really need a commercial to grow its profit margin? “How much did that air time cost?” an eager Saints fan asked me. I have a good guess, but I bet Ancestry.com could tell you, considering they’re running Sunday ads on NBC during “Who Do You Think You Are.”

And let’s take the recent blockbuster graphic novel turned movie, Kick Ass. If any film could’ve snuck in a subliminal Pepsi can, Doritos or pizza, targeted at teenagers, it was this one. On the contrary – in this day in age, it was comic books, iPhones and MySpace.com. MySpace you ask? Yes – that blast from the past networking site is the communication device used to call the title character into fighting crime. Okay, a little behind the times in my opinion but perfect if they are trying to drive traffic back to  their site, right?

Is this an example of product placement? Absolutely. Free advertising? That still remains a mystery. Corporate sponsorship deals are very hush, hush – especially in the film industry. So, whether consumers will be rushing to their computers to join MySpace.com (again) or buy a set of nun chucks after seeing Kick Ass – that remains to be seen.

Move aside Pepsi and Starbucks – I’ll be drinking the iPhone and Facebook from now on!

SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty. Clients can use mobile marketing for many purposes including coupons, sweepstakes, text-to-buy or text-to-give. In addition, our Bluetooth systems can target customers within close proximity to send full motion video, audio/ring tones, coupons and more directly to the phone in your target area.

“We are very excited to introduce mobile marketing to our clients as part of our overall strategy to offer clients an integrated, multi-media advertising campaign that reaches the consumer at the right time with the right medium,” said RM Media’s President Jon Flatt. “Our Mobile Marketing Solution’s targeting capabilities maximizes our clients’ marketing dollars by directing offers to the most valuable customers and our real-time reporting provides complete transparency and ensures results.”

We offer a 24/7 content management system with a client’s mobile campaign that gives easy access to the client’s database which makes it simple to change their offers to distribute to their subscribers. Clients also receive a user-friendly reporting dashboard that tabulates the opt-in and opt-out process and is presented in real-time with measureable results. Mobile advertising is a great lead generation tool because, like surveys, it captures consumers in the moment and allows them to quickly and easily request more information.

RM Media’s Mobile Marketing Solutions is part of a robust suite of products that provide clients new and improved ways to track, report and optimize search marketing, display advertising on its premium network, mobile and email marketing, and custom channel building.

Have more questions about our Mobile Marketing Solutions? Contact us for more information or call us at 512.380.4400.

Paula Berg, Public Relations for Southwest Airlines, gave the Lunch Keynote address. She took the crowd on the rollercoaster that is her life at Southwest and showed us that it is manageable to maintain all the social media outlets and do a blog… all you need to do is be a superhuman. Here at Red McCombs Media, we’re far from being superhuman but we know we can get it done and done well. We’re testing the social media waters and getting our feet wet. I may not be the best blogger or the best tweeter but I plan to improve each day until I get it down… just like Paula did, then maybe I’ll be… half-superhuman.

What was my “Ah Ha” moment, you ask? Well, it wasn’t a single thing but it was more a re-affirmation of my true passion for the marketing profession and all the exciting things constantly changing that make it all worth while. What made it even better is I wasn’t alone, everyone was all ears just as I was; we were ready for that ‘something new’. 

Overall, the conference was highly informative and I suggest that if you can make it out to any of their upcoming cities on the OMS tour, you should stop in for a few refreshers and a lot of great ideas with ways to get things moving at your company. Also, if you ask questions at the end you get a complimentary beverage of your choice… now that’s a deal.