Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

We are proud to announce our newest feature Block by Block reporting which is a part of RedZone, an internal and client facing reporting tool. RedZone allows advertisers to have increased insight into where their traffic is running by giving each client a login for their campaign reports; Block by Block reporting shows these reports [...]

We are proud to introduce Mobile Marketing Solutions as a new service in our RM Media 2009 product line-up. SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty.