A wise man recently told me that “99% of problems are process problems”. While the hyperbole is evident, the point is not. Most organizational problems are not a result of bad people or products, but of bad process. This includes both macro-level procedures that we define to deliver our unique advertising solutions, and micro-level individual [...]

Client: International Non-Profit Organization Category: Display Advertising, CPC Expandable & IAB Standard Banners Client Demographic for IAB Standard Banner: Adults that are Teachers Client Demographic for CPC Expandable: Men & Women seeking Educational Opportunities on the Non-Profit Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main [...]

Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform [...]