Paula Berg, Public Relations for Southwest Airlines, gave the Lunch Keynote address. She took the crowd on the rollercoaster that is her life at Southwest and showed us that it is manageable to maintain all the social media outlets and do a blog… all you need to do is be a superhuman. Here at Red McCombs Media, we’re far from being superhuman but we know we can get it done and done well. We’re testing the social media waters and getting our feet wet. I may not be the best blogger or the best tweeter but I plan to improve each day until I get it down… just like Paula did, then maybe I’ll be… half-superhuman.

What was my “Ah Ha” moment, you ask? Well, it wasn’t a single thing but it was more a re-affirmation of my true passion for the marketing profession and all the exciting things constantly changing that make it all worth while. What made it even better is I wasn’t alone, everyone was all ears just as I was; we were ready for that ‘something new’. 

Overall, the conference was highly informative and I suggest that if you can make it out to any of their upcoming cities on the OMS tour, you should stop in for a few refreshers and a lot of great ideas with ways to get things moving at your company. Also, if you ask questions at the end you get a complimentary beverage of your choice… now that’s a deal.