What a great year! 2010 brought a lot of changes for @RMM_Online and for me personally #newjob. After reading 1,864,923 blogs entitled, “Predictions for 2011″ #lame, you’re probably thinking, no, not another one. I think there is a law that everyone in the advertising world has to make a list of predictions just so people [...]

There is no doubt to experienced media professionals that the two most powerful forms of media in the modern world are TV and internet.  Over the last 3 years we have seen these two mediums come together like never before.  The  E-volution is incredibly dynamic and will eventually revolutionize media, again. According to Nielsen’s Broadcast [...]

According to an IEG Report, corporate sponsorships for movies, sports arenas and live television events, from 1987 – 1997 increased 337%.

Changing the film industry one click at a time.

The funny looking box you see above is a not new technology; however the QR Code is pretty foreign to us in the U.S. QR stands for Quick Response. In the next decade, I believe QR codes will start popping up in U.S. media providing our culture with what we love best; content delivery that [...]

Twitter has taken the world by storm. One of the things that I love about Twitter is that there are many variations on their bird icon, and yet when you see a blue bird on a website (and sometimes it isn’t even blue) you know exactly what its referring to. I came across some creative [...]

Is new media advertising simply banners on websites? Video ads? Or maybe new media is sponsored text listing on search engines? Hmmm. Oh, I know, new media is Social marketing. No No No – it’s viral marketing through some catchy, funny or controversial content distributed through video. WOW, how silly of me, it’s got to [...]