According to an IEG Report, corporate sponsorships for movies, sports arenas and live television events, from 1987 – 1997 increased 337%.

Changing the film industry one click at a time.

The funny looking box you see above is a not new technology; however the QR Code is pretty foreign to us in the U.S. QR stands for Quick Response. In the next decade, I believe QR codes will start popping up in U.S. media providing our culture with what we love best; content delivery that [...]

Over the past couple of months there has been quite a bit of banter on the web about whether or not search engine optimization (SEO) will finally fall on its face in 2010. This has been a perennial argument for at least the past ten years, maybe longer. After all, Google keeps updating its algorithm [...]

We are proud to introduce Mobile Marketing Solutions as a new service in our RM Media 2009 product line-up. SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty.

Well, I am about to take the plunge into the world of smartphones. These hands were made to T9, but my thumbs are getting sore. After weeks of debating I have come to the conclusion that, to me, it is worth it. Worth the extra money I will have to fork over to partake in [...]

My name is Ann Marie, and I am the newest addition to the Red McCombs Media team. I am a senior at THE University of Texas. Hook ‘em! I am an advertising major interested in the new business and account services area as well as client management. Online is the present and the future of [...]

Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform [...]

Display Advertising and the Internet still remain a mystery to many of those people out there handling your precious advertising dollars… is that risk you’re willing to take? With internet advertising continuing to grow during a recession, there has to be a reason, and no, it’s not too good to be true; there really is [...]

Is new media advertising simply banners on websites? Video ads? Or maybe new media is sponsored text listing on search engines? Hmmm. Oh, I know, new media is Social marketing. No No No – it’s viral marketing through some catchy, funny or controversial content distributed through video. WOW, how silly of me, it’s got to [...]