Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

Client: International Non-Profit Organization Category: Display Advertising, CPC Expandable & IAB Standard Banners Client Demographic for IAB Standard Banner: Adults that are Teachers Client Demographic for CPC Expandable: Men & Women seeking Educational Opportunities on the Non-Profit Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main [...]

So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s [...]