What a great year! 2010 brought a lot of changes for @RMM_Online and for me personally #newjob. After reading 1,864,923 blogs entitled, “Predictions for 2011″ #lame, you’re probably thinking, no, not another one. I think there is a law that everyone in the advertising world has to make a list of predictions just so people [...]

I was recently at a resort bar and wanted one of those “frou-frou” drinks with an umbrella; you know – the kind you would never drink around your buddies, but can’t wait to order while on vacation. The drink I ordered was made with a particular brand of vodka, but I wanted it to be [...]

There is no doubt to experienced media professionals that the two most powerful forms of media in the modern world are TV and internet.  Over the last 3 years we have seen these two mediums come together like never before.  The  E-volution is incredibly dynamic and will eventually revolutionize media, again. According to Nielsen’s Broadcast [...]

Changing the film industry one click at a time.

Over the past couple of months there has been quite a bit of banter on the web about whether or not search engine optimization (SEO) will finally fall on its face in 2010. This has been a perennial argument for at least the past ten years, maybe longer. After all, Google keeps updating its algorithm [...]

My name is Ann Marie, and I am the newest addition to the Red McCombs Media team. I am a senior at THE University of Texas. Hook ‘em! I am an advertising major interested in the new business and account services area as well as client management. Online is the present and the future of [...]

So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s [...]

Is new media advertising simply banners on websites? Video ads? Or maybe new media is sponsored text listing on search engines? Hmmm. Oh, I know, new media is Social marketing. No No No – it’s viral marketing through some catchy, funny or controversial content distributed through video. WOW, how silly of me, it’s got to [...]