Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

Over the past couple of months there has been quite a bit of banter on the web about whether or not search engine optimization (SEO) will finally fall on its face in 2010. This has been a perennial argument for at least the past ten years, maybe longer. After all, Google keeps updating its algorithm [...]

Here at Red McCombs Media, online advertising is central to our company. One of the things that has come up a handful of times in recent weeks is a discrepancy between the number of clicks being reported, and the number of visits being recorded by the client’s analytics package. I thought it would be helpful [...]