Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

Here at Red McCombs Media, online advertising is central to our company. One of the things that has come up a handful of times in recent weeks is a discrepancy between the number of clicks being reported, and the number of visits being recorded by the client’s analytics package. I thought it would be helpful [...]

Last month I wrote about a handful of social media successes. That post prompted some conversations around the water cooler, and a few people asked for something similar for search engine optimization. SEO is one of my favorite topics, so who am I to say no to this request? I’ve scoured the web, and here’s [...]

I recently spoke with Victor Lund of the WAV Group regarding the various techniques & strategies we have used to successfully grow small to medium sized business using local search. We have had great success with both paid search through Google pay-per-click and organic search through search engine optimization. The article is focused on the [...]