I noticed an interesting banner last week and followed it back to this site: http://www.google.com/adwords/watchthisspace. It is an extremely interesting and compelling presentation about Google’s fresh attempt to position itself as a one-stop shop for online display advertising. We know that they have been making inroads in all sorts of areas (Google Display Network, Google Ad [...]

According to an IEG Report, corporate sponsorships for movies, sports arenas and live television events, from 1987 – 1997 increased 337%.

We are proud to announce our newest feature Block by Block reporting which is a part of RedZone, an internal and client facing reporting tool. RedZone allows advertisers to have increased insight into where their traffic is running by giving each client a login for their campaign reports; Block by Block reporting shows these reports [...]

We are proud to introduce Mobile Marketing Solutions as a new service in our RM Media 2009 product line-up. SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty.

Client: International Non-Profit Organization Category: Display Advertising, CPC Expandable & IAB Standard Banners Client Demographic for IAB Standard Banner: Adults that are Teachers Client Demographic for CPC Expandable: Men & Women seeking Educational Opportunities on the Non-Profit Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main [...]

A couple of years ago we put together a short clip featuring a Barry White impersonator for one of our promotions. We got quite a bit of positive feedback on the video at the time, and thought that YouTube and this blog would be a fun place to share it again.

Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform [...]