I was recently at a resort bar and wanted one of those “frou-frou” drinks with an umbrella; you know – the kind you would never drink around your buddies, but can’t wait to order while on vacation. The drink I ordered was made with a particular brand of vodka, but I wanted it to be [...]

I noticed an interesting banner last week and followed it back to this site: http://www.google.com/adwords/watchthisspace. It is an extremely interesting and compelling presentation about Google’s fresh attempt to position itself as a one-stop shop for online display advertising. We know that they have been making inroads in all sorts of areas (Google Display Network, Google Ad [...]

A wise man recently told me that “99% of problems are process problems”. While the hyperbole is evident, the point is not. Most organizational problems are not a result of bad people or products, but of bad process. This includes both macro-level procedures that we define to deliver our unique advertising solutions, and micro-level individual [...]

There is no doubt to experienced media professionals that the two most powerful forms of media in the modern world are TV and internet.  Over the last 3 years we have seen these two mediums come together like never before.  The  E-volution is incredibly dynamic and will eventually revolutionize media, again. According to Nielsen’s Broadcast [...]

According to an IEG Report, corporate sponsorships for movies, sports arenas and live television events, from 1987 – 1997 increased 337%.

Changing the film industry one click at a time.

SXSW is going on right now, which means that Austin is buzzing with music, movie & web types. It’s a pretty cool time for our great city, free shows, unknown talent, amazing weather and seminars by some pretty cool people. Yesterday the Austin AMA contributed by hosting a luncheon in which Guy Kawasaki presented on [...]

The funny looking box you see above is a not new technology; however the QR Code is pretty foreign to us in the U.S. QR stands for Quick Response. In the next decade, I believe QR codes will start popping up in U.S. media providing our culture with what we love best; content delivery that [...]

We are proud to announce our newest feature Block by Block reporting which is a part of RedZone, an internal and client facing reporting tool. RedZone allows advertisers to have increased insight into where their traffic is running by giving each client a login for their campaign reports; Block by Block reporting shows these reports [...]

We are proud to introduce Mobile Marketing Solutions as a new service in our RM Media 2009 product line-up. SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty.