What a great year! 2010 brought a lot of changes for @RMM_Online and for me personally #newjob. After reading 1,864,923 blogs entitled, “Predictions for 2011″ #lame, you’re probably thinking, no, not another one. I think there is a law that everyone in the advertising world has to make a list of predictions just so people [...]

I was recently at a resort bar and wanted one of those “frou-frou” drinks with an umbrella; you know – the kind you would never drink around your buddies, but can’t wait to order while on vacation. The drink I ordered was made with a particular brand of vodka, but I wanted it to be [...]

I noticed an interesting banner last week and followed it back to this site: http://www.google.com/adwords/watchthisspace. It is an extremely interesting and compelling presentation about Google’s fresh attempt to position itself as a one-stop shop for online display advertising. We know that they have been making inroads in all sorts of areas (Google Display Network, Google Ad [...]

A wise man recently told me that “99% of problems are process problems”. While the hyperbole is evident, the point is not. Most organizational problems are not a result of bad people or products, but of bad process. This includes both macro-level procedures that we define to deliver our unique advertising solutions, and micro-level individual [...]

There is no doubt to experienced media professionals that the two most powerful forms of media in the modern world are TV and internet.  Over the last 3 years we have seen these two mediums come together like never before.  The  E-volution is incredibly dynamic and will eventually revolutionize media, again. According to Nielsen’s Broadcast [...]

Yesterday Facebook announced that they now have 500 million active users.  That’s pretty impressive for a company that started in 2004 as an exclusive network only open to certain schools. Facebook has come a long way though; it certainly isn’t the same Facebook I fell hard for in my freshman dorm at University of Arkansas. [...]

Changing the film industry one click at a time.

The funny looking box you see above is a not new technology; however the QR Code is pretty foreign to us in the U.S. QR stands for Quick Response. In the next decade, I believe QR codes will start popping up in U.S. media providing our culture with what we love best; content delivery that [...]

Over the past couple of months there has been quite a bit of banter on the web about whether or not search engine optimization (SEO) will finally fall on its face in 2010. This has been a perennial argument for at least the past ten years, maybe longer. After all, Google keeps updating its algorithm [...]

Well, I am about to take the plunge into the world of smartphones. These hands were made to T9, but my thumbs are getting sore. After weeks of debating I have come to the conclusion that, to me, it is worth it. Worth the extra money I will have to fork over to partake in [...]