I noticed an interesting banner last week and followed it back to this site: http://www.google.com/adwords/watchthisspace. It is an extremely interesting and compelling presentation about Google’s fresh attempt to position itself as a one-stop shop for online display advertising. We know that they have been making inroads in all sorts of areas (Google Display Network, Google Ad [...]

Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

According to an IEG Report, corporate sponsorships for movies, sports arenas and live television events, from 1987 – 1997 increased 337%.

Changing the film industry one click at a time.

The funny looking box you see above is a not new technology; however the QR Code is pretty foreign to us in the U.S. QR stands for Quick Response. In the next decade, I believe QR codes will start popping up in U.S. media providing our culture with what we love best; content delivery that [...]

We are proud to announce our newest feature Block by Block reporting which is a part of RedZone, an internal and client facing reporting tool. RedZone allows advertisers to have increased insight into where their traffic is running by giving each client a login for their campaign reports; Block by Block reporting shows these reports [...]

We are proud to introduce Mobile Marketing Solutions as a new service in our RM Media 2009 product line-up. SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty.

Red McCombs Media Ranks No. 1,388 on the 2009 Inc. 5000 with Three Year Sales Growth of 230.6%

Here at Red McCombs Media, online advertising is central to our company. One of the things that has come up a handful of times in recent weeks is a discrepancy between the number of clicks being reported, and the number of visits being recorded by the client’s analytics package. I thought it would be helpful [...]

My name is Ann Marie, and I am the newest addition to the Red McCombs Media team. I am a senior at THE University of Texas. Hook ‘em! I am an advertising major interested in the new business and account services area as well as client management. Online is the present and the future of [...]