Over the past couple of months I have spent quite a bit of time researching analytics and its role in increasing website performance. I help clients with search engine optimization, so I work with traffic data on a daily basis. There’s an almost intuitive understanding that what gets measured gets managed, so how far can [...]

SXSW is going on right now, which means that Austin is buzzing with music, movie & web types. It’s a pretty cool time for our great city, free shows, unknown talent, amazing weather and seminars by some pretty cool people. Yesterday the Austin AMA contributed by hosting a luncheon in which Guy Kawasaki presented on [...]

Over the past couple of months there has been quite a bit of banter on the web about whether or not search engine optimization (SEO) will finally fall on its face in 2010. This has been a perennial argument for at least the past ten years, maybe longer. After all, Google keeps updating its algorithm [...]

Twitter has taken the world by storm. One of the things that I love about Twitter is that there are many variations on their bird icon, and yet when you see a blue bird on a website (and sometimes it isn’t even blue) you know exactly what its referring to. I came across some creative [...]

Here at Red McCombs Media, online advertising is central to our company. One of the things that has come up a handful of times in recent weeks is a discrepancy between the number of clicks being reported, and the number of visits being recorded by the client’s analytics package. I thought it would be helpful [...]

Flickr has been my favorite photo application for as long as I can remember. Tagging, sharing, commenting, distributing, it makes me want to carry my camera with me everywhere I go. I love participating in social media, and I love taking pictures. When Twitter took the web by storm, it was just natural that people [...]

A couple of years ago we put together a short clip featuring a Barry White impersonator for one of our promotions. We got quite a bit of positive feedback on the video at the time, and thought that YouTube and this blog would be a fun place to share it again.

Last month I wrote about a handful of social media successes. That post prompted some conversations around the water cooler, and a few people asked for something similar for search engine optimization. SEO is one of my favorite topics, so who am I to say no to this request? I’ve scoured the web, and here’s [...]

Social networking has all but taken over the web in the past couple of years. Sites like MySpace, Facebook and Twitter are grabbing more and more main stream attention because millions of people visit them every day. Social marketing is now almost as ubiquitous as social networking, marketing companies are scrambling to capitalize on the [...]