As YouTube, Hulu, and other Internet video providers have become increasingly popular, it isn’t surprising that companies have been looking for ways to run ads before, during, or after videos to increase consumer awareness and attract customers. Pre-roll advertisements, brief commercials that run before a video or online television show, are becoming one of the most popular types of online advertising strategies among companies of all sizes.
Pre-roll advertising has become so popular that it has attracted many of the largest consumer brands, including Unilever, Coca-Cola, Toyota, Home Depot, and Chevrolet. These companies know that pre-roll advertising is an effective way of displaying a brand message in front of consumers who are online or using mobile devices.
Pre-roll advertising is effective for several reasons. First, the format is similar to the television commercial, a form of advertising that consumers have been exposed to for years. This familiarity makes the ads both readily accepted and expected by consumers. Second, most viewers are willing to watch pre-roll ads because they are generally shorter than traditional television commercials, often running 10 to 30 seconds. Finally, many pre-roll advertisements are becoming interactive, allowing advertisers to incorporate links to product pages, social media sites, coupons, or other special offers.
Pre-roll advertising and other effective online video advertising techniques are growing in popularity and gaining tremendous results. Pre-roll video advertising is VAST 2.0 compliant, meaning that you can place your ad on a greater number of websites ensuring a larger reach, more impressions, and higher CTR’s.