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Wednesday, December 29, 2010 by Michael
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What a great year! 2010 brought a lot of changes for @RMM_Online and for me personally #newjob. After reading 1,864,923 blogs entitled, “Predictions for 2011″ #lame, you’re probably thinking, no, not another one. I think there is a law that everyone in the advertising world has to make a list of predictions just so people think we are paying attention. Anyway, here it is, I beg you to read it, and how about following me on Twitter (I need these guys at RMM and Lin to think I’m more important than I really am) @airrailey #Thanks…
’11 points of #nonsense for the new year
- 2011 is the year of Mobile. Wait, I thought that was supposed to be 2010, or was it 2009? No, certainly it was 2008; must have been 2007, the year of the first iPhone. #confused
- Social Media begins to dominate customer service. As in-store customer service continues to decline, Social Media customer service will allow brands friendly, efficient ways to assist the customer without the long wait of an 800 number or the inconvenience of driving to the store. More brands will adapt the “Comcast model” and allow followers to see complaints by others, because the real story is how the brand solves it. Ok, this is a true story: I recently called customer service for a major computer manufacturer and was greeted by a guy with an accent like Apu from the Simpsons, who started off by saying, “Thank you for calling ____, this is Peter Parker, how can I help you?” I starting laughing so hard I forgot what I was calling about. #spiderman
- #Hashtags will become part of everyday writing. People will use #hashtags to emphasize subjects, thoughts and events, even in offline writing. In a completely unrelated story, @BillClinton will declare “#hashtag” the greatest word ever. #stonedpimpxprez
- Those willing to push the limits of creative and technology will be rewarded. Those who are doing the same thing they’ve been doing since 2009 will disappear. You know who you are! #buhbye
- Honolulu will concede the Obama Library to Chicago in order to pursue a Dog the Bounty Hunter Library. #randyjacksonlikesyourname
- Apple will release the iControlU, a chip that is implanted in the brain allowing users to instantly listen to any song or watch any video with a simple press of the temple. Unfortunately, reception issues will force users to wrap their head with oversized rubberbands. VGA output also proves to be rather tricky. #jobsarmy
- Somewhere, some teen-aged boy will be beaten to a pulp by an angry middle-aged man for using the words #epicfail. With any luck, it will be Justin Beiber. #ohpleaseibegyou
- Speaking of luck (this is more of a wish than a prediction), any chance Andrew Luck falls to #Jacksonville in the April draft? Here’s the prediction part: If David Garrard or Jack Del Rio are part of the Jaguars organization come September, the Jags will lose at least one fan. #falconsbandwagon
- And speaking of #epicfail, @SethMacFarlane, (in Lois’ voice) Really? I had to watch Journey to the North Pole again just to get the bad taste out of my mouth from It’s a Trap. But, the failures are few and far between which is what makes #FamilyGuy the best show on TV. No real prediction here, just upset over the wasted $2.99 iTunes download. #bringClevelandbacktoQuahog
- Online shoppers will become full of Gilt… and Ideeli… and HauteLook… and Rue La La. Brands and retailers will further monetize the trend with brand-specific “private” flash sales within their own sites. I would say my wife is addicted to flash sales, but the truth is, I have the Gilt Groupe, HauteLook and Rue La La apps on my iPad. #guiltypleasure
- A whole bunch of exciting announcements will come from @RMM_Online. Follow us on @Twitter and @LinkedIn to learn more #video #backenddata #newwebsite #growingteam #bonusesforbloggers
Everyone at RMM wishes you a happy and healthy 2011!
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