We are proud to announce our newest feature Block by Block reporting which is a part of RedZone, an internal and client facing reporting tool. RedZone allows advertisers to have increased insight into where their traffic is running by giving each client a login for their campaign reports; Block by Block reporting shows these reports in a block structure that shows campaign impressions, clicks, CTR, and post-click activity (upon request).
We custom build your site list into three separate blocks that are designed with a maximum of ten sites in each block. Your campaign is assigned its own campaign manager that has the ability to manually adjust sites per block after the campaign has started to fully optimize to achieve the best possible performance. After we developed Block by Block Reporting, we were able to track additional data very easily and split it out by blocks and verticals, making our reporting structure unique and valuable to our clients and to us.
Block by Block Reporting was designed to be transparent and make campaign reporting easy to access for our clients. It started out as an internal tool, but as we grew, it was realized that we could open it up for our clients to use directly, saving time and giving them more flexible reporting.
This feature is the third of many products we will introduce to the online market in 2009-2010. These products are what we have built our foundation on and moving forward you can look out for our network expansion in comScore.