Yet another “new” search engine, Bing.com, was released yesterday this time by Microsoft. This is another in a string of new search engines that are supposed to revolutionize the way we search, so far, I have been underwhelmed. Upon their launch, AskJeeves.com, Ask.com and now Bing.com all promised to provide internet users with a superior search experience as compared to their current search engine. Microsoft is claiming that people frequently don’t get what they want on the first try, and that Bing will solve this problem. However, I reject the notion that people are dissatisfied with search, they may not find what they want immediately, but the productivity gains & information accessibility improvements are so great, that most of us don’t even notice.

What’s the first step to solving a problem? Admitting there is a problem, but we are not there yet. Maybe Microsoft’s reported $100 million budget will address that.