Simply put, the cat’s out of the bag when it comes to search marketing. Search engine optimization (SEO) and search advertising are no longer obscure terms.  The “early adoption” window when web-savvy businesses could stake uncontested claims to valuable search results—whether through ads or through search rankings—has pretty much closed. All this makes smart and [...]

The recent launch of Google+ Local is shaking up the local search game in a handful of ways. It replaces what’s currently the core connection between Google and local businesses: Google Places pages. It also harnesses the gravitas of Zagat, the iconic restaurant reviewers acquired by the premier search innovator last fall. And, by integrating [...]

Statistics are one of the many marvelous tools used in digital advertising, allowing for the unprecedented ability to measure exactly how many people were reached by an ad in a way that led them to take action. This has been especially true of click-through rates (CTRs), the primary digital ad measurement tool that tracks how [...]

As YouTube, Hulu, and other Internet video providers have become increasingly popular, it isn’t surprising that companies have been looking for ways to run ads before, during, or after videos to increase consumer awareness and attract customers. Pre-roll advertisements, brief commercials that run before a video or online television show, are becoming one of the [...]

The explosive rise of Internet commerce, like other swift and sweeping trends, has left behind large demographics of non-savvy individuals to try and wade through a sea of jargon. By understanding search engine marketing, Internet users can better comprehend the operating premises behind search engine optimization, pay-per-click campaigns, and other online marketing ventures. Search engine [...]

Bland webpages with little substance will detract visitors and cause your website to lose legitimacy. The fastest and easiest way to create a content-rich website is to incorporate and update it regularly with the following types of content: News: Whether you are promoting a product, yourself or a service, offer visitors unbiased news articles relating [...]

Maintaining an active and relevant blog is one of the most effective ways to put the power of social media to work for your company. Blogs are an ideal way to attract new customers, especially when search engine optimization (SEO) techniques are used to increase traffic and provide added visibility for the company and the [...]

With the introduction of Facebook’s new timeline format, many companies are left wondering how to best use this updated appearance to engage customers and increase visibility for their products and services. Here are 10 ways that businesses can take advantage of Facebook’s fresh look to increase the value of their social media presence and create [...]

For over a decade, Google has dominated the search engine industry. More than 65 percent of all search queries are made through Google, making the company from Mountain View the premier search engine on the Internet. However, the rise of social media has become a threat to the dominance of Google in the search engine [...]

Ranking above national brands isn’t easy, but you want to do everything you can to gain more organic traffic. As search engines continue to place a larger focus on geo-targeting search results, claiming and completing local profiles on Google, Yelp, Bing and Yahoo isn’t just best practices anymore – it’s SEO gold! Here are a [...]