Ranking above national brands isn’t easy, but you want to do everything you can to gain more organic traffic. As search engines continue to place a larger focus on geo-targeting search results, claiming and completing local profiles on Google, Yelp, Bing and Yahoo isn’t just best practices anymore – it’s SEO gold! Here are a [...]

Seasonality plays a large part in most local businesses, whether it’s summer for the A/C repair shops or December for the retail stores. Making sure that you have the proper search strategy year-round to ride the highs will enable you to make more money during your peak season. By implementing a consistent search engine optimization [...]

Advertising can either be gloriously successful or, quite honestly, a pain. There is an inevitable increase in the amount of people using smart phones and some of these phones enable you to download free applications (iPhone). We all love Angry Birds and apps that do random crazy things for free, so we download them and [...]

It’s no secret that having a great marketing and advertising strategy can cost a pretty penny these days.  According to a survey of more than 3,200 ad execs and marketers, advertising spending is poised for a major uplift. Spending is going up, way up.  The agency and marketer execs are saying that in order to [...]

What a great year! 2010 brought a lot of changes for @RMM_Online and for me personally #newjob. After reading 1,864,923 blogs entitled, “Predictions for 2011″ #lame, you’re probably thinking, no, not another one. I think there is a law that everyone in the advertising world has to make a list of predictions just so people [...]

Facebook has released two new security features that will change security features throughout all of social media and likely even e-mail – in a good way. The best part, they provide some great preventative measures to assist with online reputation management. As long as you have a phone number attached to your Facebook account (which [...]

I was recently at a resort bar and wanted one of those “frou-frou” drinks with an umbrella; you know – the kind you would never drink around your buddies, but can’t wait to order while on vacation. The drink I ordered was made with a particular brand of vodka, but I wanted it to be [...]

I noticed an interesting banner last week and followed it back to this site: http://www.google.com/adwords/watchthisspace. It is an extremely interesting and compelling presentation about Google’s fresh attempt to position itself as a one-stop shop for online display advertising. We know that they have been making inroads in all sorts of areas (Google Display Network, Google Ad [...]

A wise man recently told me that “99% of problems are process problems”. While the hyperbole is evident, the point is not. Most organizational problems are not a result of bad people or products, but of bad process. This includes both macro-level procedures that we define to deliver our unique advertising solutions, and micro-level individual [...]

There is no doubt to experienced media professionals that the two most powerful forms of media in the modern world are TV and internet.  Over the last 3 years we have seen these two mediums come together like never before.  The  E-volution is incredibly dynamic and will eventually revolutionize media, again. According to Nielsen’s Broadcast [...]